Logo designed for the UTE 100 mile ultra marathon in La Sal, Utah. The inaugural race is in August, 2018. I wanted to emphasize textures in this logo and also include some subtle features that would resonate with race participants. 100 mile races are seen as transcendent experiences by many athletes, and having a logo that embodies the experience is a great way to commemorate it. The division in the elk in this logo is an outline of the La Sal mountains. The elk hoof print represents the location of the race within the state of Utah. And of course the elk itself, a majestic beast that roams the very mountains where this race takes place.
- Graphic Design